BIKE FITTING

FIT FOR PERFORMANCE

The GURU Fit System is the only fit system that provides cyclists with a truly “dynamic” fit.

The GURU Dynamic Fit Unit is a completely computer-automated fit bike and delivers precise, on-the-fly adjustments that you can feel instantly whilst pedalling. Other fit systems require manual adjustments during your session, slowing down the process and reducing your ability to feel differences in individual riding positions.

The GURU Fit System™ is the only fit system that provides a truly “dynamic” fit.

01 / CUSTOM BUILD FITS
02 / RETRO FITS

Used as a starting point for all our bikes, the GURU Fit System, paired with the expertise of our fitters, ensures that every element of your build – from frame to each individual component – is chosen for your specific geometry, comfort and efficiency.

For a bespoke build we establish your optimum geometry before choosing a frame and components. This is a collaborative process with the rider and fitter working together to get the final position dialled in. Every benefit (positive or negative) is felt instantly as the machine moves in real time without the rider having to stop pedalling.

VIEW OUR BESPOKE BUILD JOURNEY

Not comfortable on your current bike?  Book in for a retro-fit and we can reconfigure your bike to a new and more efficient position. We look at everything from your cleats upwards, taking into account every contact point between you and your bike.

At the end of a ‘conventional’ bike fit, it can be difficult to remember how your old bike position felt. The GURU process allows you to seamlessly compare in real time whilst pedalling, your final captured fit and your old position at the touch of a button. This gives you the unique opportunity in real time to feel the before and after impact of your bike fit.
VIEW OUR BESPOKE BUILD JOURNEY
I Travelled down from Hertfordshire on Tuesday to have a bike measurement fit for my upcoming iron man. Would like to say everything was seamless! The booking and emails were replied to fast, I was offered a cup of tea when I arrived and all the advice and tweaks to my bike has made a huge difference to my cycling. Thanks so much guys!
Jack
Massive shout out to Linds and Justine. I could not be more happy with my bike fit experience and their expertise in build. Top and generous advice from the outset, and some innovative ideas along the way. Absolutely first class!
Ian
Had a fantastic experience at gorilla firm , with no pressure to buy . Had a bike fit booked and what a difference that made to my ride. Then looked at a few bikes and picked out the argon 18 I couldn’t be more happier with my new bike. Great service ,great people , great bikes can’t thank you all enough.
Wayne
I first came to Gorilla Firm for a recall on my Cannondale forks, and thought to myself “my next bike is coming from here!”. When the time came, I initially had a consultation with Linds about the kind of riding I did, riding style and budget. He talked me through the frame options available, as well as the pros and cons of each groupset and wheels. Once I’d chosen, I had a thorough bike fit - comparing my ‘current’ bike to see what adjustments were needed. Once the bike was built, I was given a complete walkthrough of it - every bolt and component. And of course, the bike was flawless. Throughout the whole process Justine kept me fully informed at each step. I wouldn’t buy a bike from anywhere else.
Darren
Superb skills, friendly service. If you want folks who really know about high-end bikes, head to Oundle & visit Gorilla Firm Cycling.
Timothy
I recently purchased a new frame from Gorilla Firm Cycling which, they then built up into my Gravel Racing bike. Every interaction I have had with GFC during my purchase, from the bike fit to ensure correct sizing for the frame and subsequent build, my finished bike and the work done to get it to exactly what I wanted, has been super professional and a really enjoyable process.
James
Always outstanding service, my Colnago bespoke build still grabs me every time I see it and makes me want to get out and ride. Excellent advice and support, and first class servicing and after sales.
Steve
Excellent Service - Bought from Gorilla and recently had the bike serviced! Wouldn't hesitate to recommend them to anyone as they are always helpful and happy to go that extra bit!
Mark
It was a pleasure working with Linds and Justine. The service is professional + friendly and the shop floor is a must see for anyone who loves bikes. Well worth a visit.
Katherine
Once again fantastic service from the gorillas. Brought my Moda in for a gearing upgrade- friendly professional advice with the work done promptly and to the price quoted. Thank you.
Emily
Great customer service. True passionate about what they do. Definitely recommend buying from them.
Lekan
Great service & personal touch from Linz, Jimmy & Justine. Try it out for yourself, you won't be disappointed!!!
Tony
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