BRANDS

BRAND PARTNERS

We work only with brands that share our ethos, standards, and deliver the quality and commitment our customers expect.

3T BIKES

3T Bikes, founded in Turin in 1961, is an Italian cycling brand known for its innovation and craftsmanship. Specialising in high-performance road and gravel bikes, 3T has pioneered advancements like aero gravel frames and lightweight components. Their manufacturing facility in Presezzo, Italy, produces carbon frames using cutting-edge techniques. Over the years, 3T has been a part of major cycling events, including the Tour de France and Giro d’Italia.

Including: 3T Racemax2 Italia | 3T Strada Italia
Aurum

Aurum is a premium Spanish cycling brand founded in 2020 by Grand Tour champions Alberto Contador and Ivan Basso. Specialising in high-performance road bikes, Aurum’s flagship model, the Magma, is designed for racing and climbing. The brand combines cutting-edge carbon technology with expert craftsmanship to create lightweight, aerodynamic frames.

Argon 18

Argon 18 is a Canadian bicycle brand known for its high-performance road, triathlon, and gravel bikes. Founded in 1989, the company focuses on innovation, aerodynamics, and rider comfort, offering lightweight carbon frames designed for speed and endurance. Argon 18 bikes are used by professional athletes and cycling enthusiasts worldwide.

Including: Argon 18 Sum Pro | Argon 18 Nitrogen Pro
Basso

Basso is an Italian brand founded in 1977 by Alcide Basso, brother of world champion Marino Basso. Known for their handcrafted road racing and gravel bicycles, the company combines tradition with innovation to create high-performance bikes. Headquartered in San Zenone degli Ezzelini, with production in Dueville, Basso emphasizes durability, precision, and a superior riding experience.

Including: Basso Diamante SV
Bastion

Bastion embodies the pinnacle of exclusivity and luxury in modern cycling. Crafted in Melbourne, Australia, each Bastion is a bespoke masterpiece, merging aerospace-grade titanium 3D printing with advanced carbon technology. Designed for discerning riders who demand unparalleled precision and performance, these bikes are not just transportation—they are an elite statement of sophistication and engineering excellence.

Cervelo

Cervélo is a leading North American bicycle brand, renowned for its cutting-edge engineering and aerodynamic designs. Founded in 1995, Cervélo specialises in high-performance road, triathlon, and gravel bikes, catering to elite athletes and cycling enthusiasts alike. With a commitment to innovation, Cervélo continues to push the boundaries of speed and efficiency in competitive cycling.

Cipollini

Cipollini represents the pinnacle of Italian cycling craftsmanship, blending performance with exclusivity. Founded by legendary sprinter Mario Cipollini, the brand is known for its high-end, aerodynamic road bikes designed for elite riders. Each Cipollini frame is meticulously engineered in Italy, offering cutting-edge technology and a bold, race-ready aesthetic.

Colnago

Colnago is an iconic Italian bicycle brand, founded in 1954 by Ernesto Colnago in Cambiago, Italy. Known for their craftsmanship and innovation, Colnago has been a pioneer in high-performance road bikes, blending tradition with cutting-edge technology. With a legacy of victories in prestigious races, Colnago continues to be a symbol of exclusivity and excellence in the cycling world.

Including: Colnago C68 | Colnago V5Rs
ENVE

ENVE Composites, based in Ogden, Utah, is a premier American cycling brand specialising in high-performance carbon bikes and components. Known for its precision engineering and aerodynamic designs, ENVE offers cutting-edge road and gravel bikes like the Melee and MOG. With a commitment to innovation, ENVE continues to push the boundaries of speed and durability in competitive cycling.

Including: ENVE MOG | ENVE Fray | ENVE Melee
FiftyOne

FiftyOne Bikes, based in Dublin, Ireland, specialise in handcrafted custom road bikes and factory-built gravel bikes. Founded in 2016 by former professional cyclist Aidan Duff, the brand combines bespoke craftsmanship with advanced carbon technology to create precision-engineered bicycles tailored to individual riders. FiftyOne is known for its meticulous attention to detail, ensuring each bike delivers a unique and high-performance riding experience.

Including: FiftyOne Sika | FiftyOne Assassin
Jaegher

Jaegher is a Belgian master of bespoke steel craftsmanship, building custom race and gravel bikes that blend heritage with modern performance. Each frame is engineered around the rider’s exact measurements and strengths, with every tube, angle and detail tailored for precision and speed. Their workshop in Flanders produces some of the oldest continuously made steel frames in cycling, celebrated for meticulous construction, deep‑layered paintwork, and a commitment to individuality that sets them apart in the world of premium custom bikes.

Officina Battaglin
Officina Battaglin is an Italian atelier renowned for hand‑built, custom steel and titanium bicycles shaped by deep racing heritage. Founded by Giovanni Battaglin—the former pro who won both the Giro d’Italia and Vuelta a España in 1981—the workshop carries forward decades of craftsmanship, producing frames that blend classic techniques with modern performance. Each bike is built in small batches in Marostica, tailored to the rider, and finished with the brand’s signature artistry, resulting in machines that feel as refined as they look.
OPEN Cycle

OPEN Cycle is a Swiss brand built on minimalism, innovation, and rider‑first engineering, founded by industry veterans Gerard Vroomen and Andy Kessler. Their focus is on creating exceptionally light, high‑performance frames—most famously the U.P., UPPER, WI.DE. and MIN.D.—each designed to deliver speed, versatility and a beautifully clean aesthetic. OPEN’s philosophy is simple: strip away everything unnecessary, perfect everything that remains, and let the ride speak for itself.

Officine Mattio

Officine Mattio is a prestigious Italian cycling brand based in Cuneo, known for its handcrafted, high-performance road and gravel bikes. Unlike many competitors, Officine Mattio produces its carbon frames entirely in Italy, ensuring superior craftsmanship and exclusivity. With a commitment to tradition and innovation, the brand offers custom geometries and personalized paint options, making each bike a unique masterpiece.

Passoni

Passoni, founded in 1989 in Italy, is a luxury cycling brand specialising in handcrafted titanium bicycles. Known for its meticulous craftsmanship and timeless design, Passoni creates bespoke, made-to-measure frames that blend performance with exclusivity. Each bike is a masterpiece, reflecting the brand’s dedication to precision engineering and artisanal excellence.

Pinarello

Pinarello is a legendary Italian bicycle brand, founded in 1953 in Treviso by Giovanni Pinarello. Known for its cutting-edge designs and racing heritage, Pinarello has dominated professional cycling with its high-performance road, gravel, and electric bikes. With a legacy of victories in the Tour de France and other elite races, Pinarello continues to push the boundaries of innovation and craftsmanship.

Including: Pinarello Dogma F Series | Pinarello Dogma X Series
Reilly

Reilly Cycleworks, based in Brighton, UK, is renowned for its handcrafted titanium and steel bicycles. With a legacy spanning over 30 years, Reilly specialises in bespoke frames, custom builds, and precision engineering. The brand combines innovation with traditional craftsmanship, offering high-performance road, gravel, and adventure bikes designed for durability and comfort.

Including: Reilly Fusion | Reilly Gradient
Sarto

Sarto embodies Italian luxury, crafting exquisite carbon bicycles with unmatched attention to detail. Since 1959, the brand has been synonymous with elegance, offering custom-made frames designed for discerning cyclists who demand both performance and exclusivity. Each Sarto bike is a reflection of artistry, handmade in Italy, ensuring a refined and personalised ride.

SWI Cycling

SWI Cycling is an ultra-premium brand representing the height of Swiss precision and exclusivity, crafting bespoke carbon road bikes for the most discerning riders. Engineered in Switzerland and meticulously handcrafted in Italy, each frame features a patented unishell monocoque construction, delivering exceptional performance and refined elegance. Every SWI bike is tailored to individual specifications, ensuring a truly unique ride.

Titici

Titici Bikes, founded in 1961, is an Italian brand renowned for its handcrafted road, gravel, and mountain bikes. Based in Asola, Italy, Titici combines artisanal craftsmanship with innovative frame technology, including its signature PAT (Plate Absorber Technology) for enhanced comfort and performance.

Wilier

Wilier Triestina, founded in 1906 in Bassano del Grappa, Italy, is a prestigious cycling brand known for its rich heritage and innovation. With a legacy of victories in the Giro d’Italia and Tour de France, Wilier continues to craft high-performance road, gravel, and mountain bikes. The brand blends Italian craftsmanship with cutting-edge technology, making it a favourite among professional cyclists and enthusiasts alike.

Including: Wilier Filante SLR ID2 | Wilier Verticale SLR
I Travelled down from Hertfordshire on Tuesday to have a bike measurement fit for my upcoming iron man. Would like to say everything was seamless! The booking and emails were replied to fast, I was offered a cup of tea when I arrived and all the advice and tweaks to my bike has made a huge difference to my cycling. Thanks so much guys!
Jack
Massive shout out to Linds and Justine. I could not be more happy with my bike fit experience and their expertise in build. Top and generous advice from the outset, and some innovative ideas along the way. Absolutely first class!
Ian
Had a fantastic experience at gorilla firm , with no pressure to buy . Had a bike fit booked and what a difference that made to my ride. Then looked at a few bikes and picked out the argon 18 I couldn’t be more happier with my new bike. Great service ,great people , great bikes can’t thank you all enough.
Wayne
I first came to Gorilla Firm for a recall on my Cannondale forks, and thought to myself “my next bike is coming from here!”. When the time came, I initially had a consultation with Linds about the kind of riding I did, riding style and budget. He talked me through the frame options available, as well as the pros and cons of each groupset and wheels. Once I’d chosen, I had a thorough bike fit - comparing my ‘current’ bike to see what adjustments were needed. Once the bike was built, I was given a complete walkthrough of it - every bolt and component. And of course, the bike was flawless. Throughout the whole process Justine kept me fully informed at each step. I wouldn’t buy a bike from anywhere else.
Darren
Superb skills, friendly service. If you want folks who really know about high-end bikes, head to Oundle & visit Gorilla Firm Cycling.
Timothy
I recently purchased a new frame from Gorilla Firm Cycling which, they then built up into my Gravel Racing bike. Every interaction I have had with GFC during my purchase, from the bike fit to ensure correct sizing for the frame and subsequent build, my finished bike and the work done to get it to exactly what I wanted, has been super professional and a really enjoyable process.
James
Always outstanding service, my Colnago bespoke build still grabs me every time I see it and makes me want to get out and ride. Excellent advice and support, and first class servicing and after sales.
Steve
Excellent Service - Bought from Gorilla and recently had the bike serviced! Wouldn't hesitate to recommend them to anyone as they are always helpful and happy to go that extra bit!
Mark
It was a pleasure working with Linds and Justine. The service is professional + friendly and the shop floor is a must see for anyone who loves bikes. Well worth a visit.
Katherine
Once again fantastic service from the gorillas. Brought my Moda in for a gearing upgrade- friendly professional advice with the work done promptly and to the price quoted. Thank you.
Emily
Great customer service. True passionate about what they do. Definitely recommend buying from them.
Lekan
Great service & personal touch from Linz, Jimmy & Justine. Try it out for yourself, you won't be disappointed!!!
Tony
PRIVACY POLICY