The world’s best bike & component brands are here at Gorilla Firm Cycling to present their latest range of bikes, components & accessories. Demo road bikes will be available for test-riding (and to admire) from Pinarello, Colnago, Cannondale, BMC Switzerland, Ridley, LOOK, J-emm, Titici, Cipollini, Vielo and Litespeed. We will also have Gorilla Virunga demo bikes to test-ride.
There will also be components on show including wheels, finishing kit, apparel etc. from Zipp, ENVE, Lightweight, CeramicSpeed, FFWD, Mavic and Fizik.
If you haven’t visited us before, our shop will be open on the day so you can take a look at the range of complete bikes/frames/wheels/finishing kit that we stock and also discuss our GURU Bike Fit process. We have customers who visit us from all over the UK and beyond because they know that we can provide the advice and fitting expertise to build their dream bike.
You can see some of our custom bike builds in our Bike Gallery.
Ride as many bikes as you like on the day. You will need to sign a disclaimer and each test-ride will be subject to a 0.1p credit card check. You will also need to provide picture ID (drivers licence or passport). Please use the link below to email us with your test-ride requirements (make/model/size of current bike and what you’re hoping to ride).
It can take time to choose the right bike, and the choosing is major part of the fun. If you’re thinking of a new bike we always start with a bike fit on our GURU machine. The software on the GURU machine can help us to provide a range of frames with a geometry to best suit your riding style.
Whether you’re buying your first entry level bike, or your once-in-a-lifetime dream machine, our bikes come with a free GURU fit, it’s first service, and then ongoing advice & support as long as you need it. We are always happy to provide a competitive quote – please just ask.