About The Gorilla Firm – Bespoke Bike Shop in Oundle

Founded in the summer of 2012, Gorilla Firm Cycling has grown into one of the UK’s leading premium bike shops. We specialize in both bespoke and ready-to-ride bicycles, expertly fitted to each rider and built to precise specifications. Our carefully curated selection features high-end brands rarely found together in a single store anywhere else in the UK.

Why Choose Gorilla Firm Cycling?

We take great pride in delivering exceptional customer service, carefully tailoring our support to meet your unique needs—never compromising on quality. Our goal is to build lasting and enjoyable relationships with our customers, starting from the very first encounter and continuing far beyond. We don’t believe in dictating how you ‘should’ ride or what you should buy. Instead, we work collaboratively with you, proactively finding the best solutions to help you achieve optimal results.

• Bespoke Bike Builds – Every bike is designed and built to match your riding style, fit, and performance needs.
• Bike Upgrades & Customisation – Upgrade your wheels, cockpit, drivetrain or accessories with expert advice.
• Bike Maintenance – From basic tune-ups to full overhauls, we keep your bike in peak condition.
• GURU Bike Fit System – Experience the most advanced dynamic bike fitting in the region for maximum comfort and efficiency.

Our showroom and workshop are located in Oundle, and we proudly serve cyclists across the UK.

View our Project X page for some of our bespoke bike builds:

View Project X

Expert Bike Servicing

Our fully equipped, professional workshop offers expert bike maintenance, specialist repairs, and custom builds. Book your slot by calling or emailing us today. 

GURU Bike Fit Studio

A GURU Bike Fit is an advanced, computer-controlled system designed to optimize your riding position in real time while you pedal. It uses a Dynamic Fit Unit (DFU™) that adjusts your bike setup instantly, allowing you to feel changes and find the most comfortable and efficient position.

Benefits of a GURU Bike Fit

• Real-Time Adjustments – The system modifies your riding position dynamically, so you can immediately feel the difference and fine-tune your setup.
• Optimized Comfort & Efficiency – Helps reduce strain, improve posture, and maximize pedaling efficiency.
• Terrain Simulation – The DFU™ can simulate inclines and declines (up to 15% gradient) to test your position against different riding conditions.
• Power Analysis – Integrated Computrainer technology provides detailed power output data to ensure you’re getting the most from your ride.
• Personalized Fit Report – After the session, you receive a tailored fit report with essential data to match your optimized position to a new or existing bike.

This system is ideal for cyclists looking to enhance performance, prevent injuries, and achieve a more comfortable ride.

Bike Brands

3T Bike, Aurum, Argon 18, Basso, Bastion, Cannondale, Cervelo, Cipollini, Colnago, Enve, FiftyOne, LOOK Cycles, Moda, Officine Mattio, Passoni, Pinarello, Reilly, Sarto, SWI Cycling, Titici, Wilier.

Component Brands

ENVE, SRAM, Shimano, Campagnolo, Elite, PRO, GTechniq, CeramicSpeed, Silca, Rotor, Lightweight, FFWD, Scope Cycling, Mavic, ZIPP, Princeton Carbonworks, Profile Design, THM, EE Cycleworks, Pirelli, Fizik, Selle Italia, Prologo, Chris King…. any many more.