UNLEASHING YOUR RIDE

your bespoke build journey

UNLEASH YOUR RIDE

From consultation and precision fitting to a tailored, bespoke build with ongoing support, we create a custom bike that’s truly yours. Ride‑ready from day one.

01 / CONSULTATION & BIKE FIT

02 / TAILORING YOUR BUILD

03 / ORDER CONFIRMATION

04 / PRECISION BUILD

05 / COLLECTION

06 / FIRST SERVICE

A great custom bike starts with you. We explore your goals, riding style and vision for a bike then carry out a full GURU fit to dial in a position that balances comfort and performance.

Got a question? Get in touch, we’re always happy to talk bikes.

EMAIL US 01832 273783

Together we choose the right frame and components, stock or fully bespoke, ensuring every detail reflects your vision.

Got a question? Get in touch, we’re always happy to talk bikes.

EMAIL US 01832 273783

Custom builds aren’t off‑the‑shelf. We confirm your order, check availability and lead times, and keep the process clear from start to finish.

Got a question? Get in touch, we’re always happy to talk bikes.

EMAIL US 01832 273783

Once all components have arrived, we build your bike with meticulous attention to detail, ensuring a high-performance ride tailored to you. When it’s finished, we’ll organise collection at a time that suits you.

Got a question? Get in touch, we’re always happy to talk bikes.

EMAIL US 01832 273783

When you pick up your bike, we walk you through every aspect: torque settings, care, maintenance, warranty, and bedding in so you get the very best from your ride.

Got a question? Get in touch, we’re always happy to talk bikes.

EMAIL US 01832 273783

A few weeks after collection, we carry out a thorough check‑up to make sure your bike is performing exactly as it should. Our support continues long after the build is complete.

Got a question? Get in touch, we’re always happy to talk bikes.

EMAIL US 01832 273783

I Travelled down from Hertfordshire on Tuesday to have a bike measurement fit for my upcoming iron man. Would like to say everything was seamless! The booking and emails were replied to fast, I was offered a cup of tea when I arrived and all the advice and tweaks to my bike has made a huge difference to my cycling. Thanks so much guys!
Jack

Massive shout out to Linds and Justine. I could not be more happy with my bike fit experience and their expertise in build. Top and generous advice from the outset, and some innovative ideas along the way. Absolutely first class!
Ian

Had a fantastic experience at gorilla firm , with no pressure to buy . Had a bike fit booked and what a difference that made to my ride. Then looked at a few bikes and picked out the argon 18 I couldn’t be more happier with my new bike. Great service ,great people , great bikes can’t thank you all enough.
Wayne

I first came to Gorilla Firm for a recall on my Cannondale forks, and thought to myself “my next bike is coming from here!”. When the time came, I initially had a consultation with Linds about the kind of riding I did, riding style and budget. He talked me through the frame options available, as well as the pros and cons of each groupset and wheels. Once I’d chosen, I had a thorough bike fit - comparing my ‘current’ bike to see what adjustments were needed. Once the bike was built, I was given a complete walkthrough of it - every bolt and component. And of course, the bike was flawless. Throughout the whole process Justine kept me fully informed at each step. I wouldn’t buy a bike from anywhere else.
Darren

Superb skills, friendly service. If you want folks who really know about high-end bikes, head to Oundle & visit Gorilla Firm Cycling.
Timothy

I recently purchased a new frame from Gorilla Firm Cycling which, they then built up into my Gravel Racing bike. Every interaction I have had with GFC during my purchase, from the bike fit to ensure correct sizing for the frame and subsequent build, my finished bike and the work done to get it to exactly what I wanted, has been super professional and a really enjoyable process.
James

Always outstanding service, my Colnago bespoke build still grabs me every time I see it and makes me want to get out and ride. Excellent advice and support, and first class servicing and after sales.
Steve

Excellent Service - Bought from Gorilla and recently had the bike serviced! Wouldn't hesitate to recommend them to anyone as they are always helpful and happy to go that extra bit!
Mark

It was a pleasure working with Linds and Justine. The service is professional + friendly and the shop floor is a must see for anyone who loves bikes. Well worth a visit.
Katherine

Once again fantastic service from the gorillas. Brought my Moda in for a gearing upgrade- friendly professional advice with the work done promptly and to the price quoted. Thank you.
Emily

Great customer service. True passionate about what they do. Definitely recommend buying from them.
Lekan

Great service & personal touch from Linz, Jimmy & Justine. Try it out for yourself, you won't be disappointed!!!
Tony