The following demo bikes and demo wheels will be available to test-ride at our Road Bike Show on October 6th. Please email justine@thegorillafirm.com to book a test-ride. This list is being updated regularly, please check back for brands & sizes that will be available on the day. If you’re booking a test-ride, please ensure you […]

BIKE BRANDS (Road & TT) see Facebook event for lists of available demo bikes. PinarelloColnagoCannondaleBMC SwitzerlandRidley LOOK BikesJ-Emm ItalyTiticiCipolliniQuintana Roo TriVielo.ccLitespeedGorilla Virunga Bikes COMPONENT BRANDSZippENVEEE CycleworksScope CyclingMavicLightweightCeramicSpeedFFWD WheelsFizik NUTRITION (There will be a refuel station for all test-riders)Clif BarNUUN REFRESHMENTSCraft Ale from Nene Valley Brewery, courtesy of Gorilla Firm CyclingBarista BusStanley Street Food

Join us on Sunday October 6th for a Bike Show at Oundle Wharf. Our own Big Bike Show here at The Gorilla Firm, Oundle Wharf. Come and take a look at (and test-ride) the latest models from the best bike brands in the world. We’ll have a couple of barrels of beer from the excellent […]

Gorilla Firm Demo Days & Test Rides Booking is essential! Cannondale Demo Day – Tuesday 16th April Cervélo Demo Day – Thursday 23rd May Pinarello Demo Day – Saturday 8th June Colnago Demo Day – Saturday 15th June Visit our Facebook Events page for more detail

As part of our Autumn Sale, we’ve got all our stock of DMT shoes at 40% off the retail price. Please call in and ask for sizes. (In stock shoes in the sale only) RS1’s RRP £275, Sale £165 R1’s RRP £230, Sale £138 R5’s RRP £110, Sale £66 R6’s RRP £90, Sale £54

Argon18 E117 Tri (Blue) Frameset, Medium RRP £1,850, SALE – £1,500 Argon18 E119 Tri (Blk/Red) Frameset, Large RRP £4,000, SALE – £3,300 Cipollini Bond (Blue) Frameset, Medium RRP £3,200, SALE – £2,600 Cipollini Bond (Silver Camo) Frameset, Large RRP £3,100, SALE – £2,500 Cipollini MCM (Black), M/L RRP £3,100, SALE – £2,400 Factor One Frameset […]

We’ve been fitting these nifty little Avio Sports Ltd. power meters for our customers for a couple of months now and can safely say that they’re pretty damn good. They simply fix on to your existing Shimano crank arm  and connect to your ANT+ head unit as you’d expect. Train with power for just £200 (or £250 […]

Ride for Guy – Sunday 9th September 2018. Guy Gooding was our friend, fellow rider and one of the Gorillas. His sudden and unexpected death last year due to Sepsis was a devastating blow to his family and friends. His wife Wendy is organising a charity bike ride to raise awareness of The UK Sepsis […]

If you’re planning to build your Italian Dream Bike, now is the time to do it. We have some amazing offers on Super Record and Record groupsets, order now and you’ll have more to spend on your Italian Dream Frame…  

We are delighted to now be stocking Factor Bikes as an official dealer. Today sees the first delivery of Factor frames, ready to display on our frame wall or custom build. Stunning.    

Introducing our own Custom Build bike, the Gorilla Virunga. Our carbon frames are produced by Italian company Dedacciai, with a black and silver colour scheme to pay homage to the Silverback Mountain Gorilla.  We donate £100 from the sale of each of these frames to the Virunga National Park to support the work they do in […]

Your opportunity to test-ride a Colnago. Choose from the following: Colnago Concept – 50s, 52s, 54s, 56s Colnago C60 – 50s, 52s, 54s Colnago CRS – 48s, 50s, 52s, 54s Colnago V1-r, 50s Give us a call to book your ride to ensure we have the bike you want in the size you need. Bring […]