TECHnical SERVICES 
ELITE SERVICE TECHNICIANS
GURU BIKE FITTING
CUSTOMISE YOUR RIDE
The Gorilla Firm Cycling
Custom Bike Builds in Oundle, Northamptonshire
Located in the heart of the historic market town of Oundle, The Gorilla Firm Cycling has been building bespoke road bikes since 2012. We are more than just a bike shop—we’re a team of specialists passionate about helping you achieve your dream bike build. Spread across two carefully curated floors, our showroom showcases an exclusive range of premium road, gravel, and time trial bikes. We’re proud to stock elite brands including Bastion bikes—with models like the Archangel and Archetype—alongside Pinarello UK, Cervélo bikes, and Battaglin. Many of these are rarely seen together in one location, making us a true destination for the best bike builds in the UK.
At The Gorilla Firm, we’re known for our custom bike build service that goes far beyond the basics. From initial consultation through to precision assembly, we deliver some of the best bespoke bikes in the UK. Whether you’re chasing marginal gains or dreaming of the perfect Sunday ride, our team shares your passion and brings unparalleled attention to detail to every build.
Servicing & GURU Bike fitting
Trusted global brand partner
We also offer professional bike servicing, GURU bike fitting, and expert advice to ensure your new ride is perfectly dialled in. Recognised for providing one of the best bike fits in the UK, our custom fitting sessions ensure your bike fits your body and your goals. So, if you’ve been asking, “Who can build me an amazing bike?”—look no further. Whether it’s an Italian masterpiece or a cutting-edge carbon frame, The Gorilla Firm Custom Builds are trusted by cyclists across the UK. Let us help you create your ultimate ride. Visit Gorilla Cycling in Oundle today, and take the first step toward your custom bike build UK experience.
Official partners of high-performance cycling brands including: 3T Bike, Aurum, Argon 18, Basso, Bastion, Cervelo, Cipollini, Colnago, Enve, FiftyOne, LOOK Cycles, Moda, Officine Mattio, Passoni, Pinarello, Reilly, Sarto, SWI Cycling, Titici, Wilier.
Explore some of our customer builds in our gallery